珠海公益广告传播效果及对策研究

Research on Communication Effect and Countermeasures of Zhuhai Public Service Advertising

作为城市文化和精神的传播载体,公益广告对城市形象塑造发挥着重要作用。本研究采用问卷调查方法,概述了珠海公益广告传播的现状,指出珠海公益广告传播存在的一些问题,并进一步提出了相应的解决对策,以期为珠海公益广告的发展提供有益借鉴。

As a carrier of urban culture and spirit,public service advertising(PSA)plays an important role in shaping the image of the city.The research uses a questionnaire survey method to summarize the current situation of Zhuhai's PSA.It indicates that Zhuhai's PSA has some problems,and the corresponding countermeasures are put forward in order to provide useful reference for the development of Zhuhai's PSA.