市场营销与电子商务专业交叉融合探索与实践

Exploration and Practice of Interdisciplinary Integration of Marketing and E-commerce

本文以市场营销和电子商务专业为研究对象,通过分析两个专业在人才培养模式、专业课程体系和教学模式等方面与信息时代发展不相适应的原因,提出通过专业交叉融合的教学改革,实现培养适应社会经济发展需求的复合型人才的目标,并对专业交叉融合教学改革的基本思路与实施路径展开探索。

Taking marketing and e-commerce majors as the research object,this paper analyses the reasons for the incompatibility between the two majors and the development of the Information age in terms of talent training mode,discipline curriculum system and training model,puts forward the goal of training interdisciplinary talents to meet the needs of social and economic development through educational reform of interdisciplinary integration,and discusses the fundamental ideas and practices required in the reform.