海洋文化旅游业高质量发展研究

Study on the High Quality Development of Marine Cultural Tourism

海洋文化旅游是指充分利用旅游目的地的海洋人文景观和海洋空间,结合海洋自然资源,使旅游者通过亲身体验、亲身观光、亲身学习等方式,领略到新颖的海洋文化魅力,获得精神层面的愉悦的旅游活动。目前存在旅游业整体受到新冠肺炎疫情影响较大、海洋传统特色文化资源需要保护、海洋文化旅游纪念品开发不够、文化旅游管理效率低下等问题。为此应该采取以下对策:一是做好海洋文化旅游业发展规划,二是打造海洋文化旅游特色产品,三是数字赋能海洋文化旅游业,四是加强海洋文化旅游业管理,五是注重海洋文化旅游业人才培养。

Marine cultural tourism refers to the tourism activities that make full use of the Marine cultural landscape and Marine space of the tourist destination,combined with the natural resources of the sea,so that tourists can enjoy the charm of the new Marine culture and get the pleasure of the spiritual level through the ways of personal experience,sightseeing and learning.At present,the overall tourism industry is greatly affected by the COVID-19 epidemic,traditional Marine cultural resources need to be protected,the development of Marine cultural tourism souvenirs is not enough,and the management efficiency of cultural tourism is low.Therefore,the following countermeasures should be taken:Make a good plan for the development of Marine culture and tourism;Create Marine cultural tourism characteristic products;Digital Enabling Marine Culture and Tourism;Strengthening management of Marine culture and tourism;Pay attention to the training of talents in Marine culture and tourism.