葡萄酒文化特色旅游发展策略研究——以商洛特色小镇为例

Development Strategy of Wine Culture Tourism:a Case Study on Shangluo Characteristic Town

葡萄酒文化特色旅游是目前旅游行业中的优势产业,以商洛特色小镇为例,研究葡萄酒文化特色旅游的发展策略。结合商洛特色小镇旅游行业的现状,分析特色小镇的特征,包括其地理位置绝佳、环境资源丰富、经济规模较大、风土人情独具一格以及“小”“精”“美”的特点。通过分析乡村振兴与旅游产业之间的关系,明确葡萄酒文化的产业融合发展优势与机遇,讨论乡村振兴对葡萄酒文化特色旅游发展的重要性。结合上述分析结果,规划葡萄酒产业园的空间结构,开发优化葡萄酒旅游产业。设计具有地域特色的葡萄酒庄,避免葡萄酒庄旅游同质化,注重区域间的旅游资源合作,将葡萄酒旅游融入到区域旅游中,加强相应人才储备,完善旅游服务的支撑体系,深挖葡萄酒文化内涵,政府带头做好推广宣传。根据上述五项策略,促进乡村振兴背景下葡萄酒文化特色旅游发展。

Currently,wine culture characteristic tourism is one of the dominant fields in the tourism industry.Taking Shangluo Characteristic Town as an example,this paper studies the development strategy of wine culture characteristic tourism under the background of rural revitalization.Based on the tourism development status of Shangluo Characteristic Town,this paper summarizes its characteristics,including excellent geographical location,rich environmental resources,large economic scale,unique local conditions and customs,and the combination of“small”,“fine”and“beautiful”.By analyzing the relationship between rural revitalization and the tourism industry,the advantages and opportunities of industrial integrated development of wine culture are clarified,and the importance of rural revitalization to the development of wine culture characteristic tourism is discussed.Based on the above analysis results,the spatial structure of the wine industrial park is planned,and the optimization strategies of wine tourism industry are developed and displayed:designing wineries with regional characteristics to avoid homogeneity of winery tourism;promoting the cooperation of interregional tourism resources and integrating wine tourism into regional tourism;strengthening the reserve of talents,and improving the tourism service support system;the government taking the lead in promoting wine culture.The above strategies can promote the development of wine culture tourism under the background of rural revitalization.