5G时代教育出版业态创新与产业升级

Innovation of Educational Publishing Formats and Industrial Upgrading in 5G Era

5G、VR/AR、人工智能、云计算等技术创新,智能化与互动化的生产与消费,社群化与精准化的营销,这些深刻改变了出版生态。5G通信技术具有高速率、大容量和低时延特点,5G时代教育出版出现了互联网加教材资源、在线教育、平台服务、知识付费的业务形态。针对新的出版生态与业态,教育出版社需要完善商业模式,深耕垂直市场,加强平台建设,根据不同出版场景需求,推送合适内容与服务,实现转型升级。

Technological innovations such as 5g, VR/AR, artificial intelligence and cloud computing, intelligent and interactive production and consumption, and social and accurate marketing have profoundly changed the publishing ecology. 5G communication technology has the characteristics of high speed, large capacity and low delay. In the era of 5G, educational publishing has emerged the business forms of Internet plus teaching material resources, online education, platform services and knowledge payment. In view of the new publishing ecology and business format, educational publishing houses need to improve their business model, deeply cultivate the vertical market, strengthen platform construction, push appropriate content and services according to the needs of different publishing scenarios, and realize transformation and upgrading.