“新疆棉”事件与国产服装品牌的崛起

“Xinjiang Cotton Incident”and Rise of Domestic Clothing Brands

以H&M、耐克等海外品牌抵制新疆棉引发的热点事件,正在逐渐改变国内服装市场的消费生态。伴随着各大主流媒体对新疆棉的发声力挺,以及各大电商平台对前述海外品牌的下架,一股支持国货的浪潮正在加速国产服装品牌的崛起。

The hot events caused by the boycott of Xinjiang cotton by overseas brands such as H&M and Nike are gradually changing the consumer ecology of the domestic clothing market.Along with the support of the major mainstream medias on Xinjiang cotton,as well as removing off shelves of the major e-commerce platform on the aforementioned overseas brands,a wave of support for national goods is accelerating the rise of domestic clothing brands.