双循环格局下会展企业的预算管理与风险防范:基于外贸中心(集团)广交会广告公司的SWOT分析

Budget Management and Risk Prevention of Exhibition Enterprises under the Dual Circulation Pattern:a SWOT Analysis of Foreign Trade Center(Group)

在双循环格局下,如何优化预算管理、防范财务风险是会展企业的重要课题。本文以广交会广告公司为例,运用SWOT分析的方法,研究会展企业在双循环格局下存在的优势、劣势、机遇和挑战,认为会展企业应该利用好双循环带来的发展机遇,加强预算管理、提升效能,防范财务风险。会展企业实行全面预算管理,应该突出应用新技术,优化决策分析,引进数据中台等信息化系统。

Under the dual circulation pattern,how to optimize budget management and prevent financial risks is an important task for exhibition enterprises.Based on the case study of a Canton Fair advertising company,this paper looks into the advantages,disadvantages,opportunities and challenges of exhibition enterprises in the dual circulation pattern with the method of SWOT analysis.It is suggested that exhibition enterprises should make good use of the development opportunities brought by the dual circulation,strengthen budget management,improve efficiency and prevent financial risks.Exhibition enterprises need to implement comprehensive budget management,highlight the application of new technologies,optimize decision-making analysis,and introduce data center platform and other information systems to prevent financial risks.