基于五力模型的华为与苹果竞争力比较与启示

Comparison and Enlightenment of Competitiveness between Huawei and Apple Based on Five Forces Model

华为公司与苹果公司,是中美最具代表性的手机等电子产品跨国公司,各有其独特的竞争优势。本文运用竞争力五力模型模型,比较两家公司的国际竞争力,获取华为提升竞争力的启示。

Huawei and apple are the most representative multinational companies of mobile phones and other electronic products in China and the United States,each with its unique competitive advantages.This paper uses the competitiveness five forces model to compare the international competitiveness of the two companies and obtain the Enlightenment of Huawei to improve its competitiveness.