旅游电商理念下乡村旅游与精准扶贫的融合模式研究

Research on the Integration Model of Rural Tourism and Precision Poverty Alleviation within the Guideline of E-commerce Application in the Tourism Industry

“互联网+”产生了乡村旅游与精准扶贫相结合的新型农村发展模式,利用农村现有的生态、文化、生产资源,实现农村经济从单纯的农产品生产向旅游产品、服务等更多经济形式发展,实现经济的多元化转型升级。本文从旅游电商的基本概念出发,分析当前乡村旅游发展现状,并针对其中不足提出一定建议,以期帮助农民脱贫致富,为乡村旅游的科学合理发展贡献力量。

The policy of“Internet+”has hastened a new rural development mode that combines rural tourism with precision poverty alleviation.It uses the ecological,cultural and productive resources existed in the rural areas to transform the rural economy from simple agricultural production to more diversified economic forms such as tourism products and services,so as to realize the diversified transformation and upgrading of the economy.Based on the basic concept of e-commerce application in the tourism industry,this paper analyzes the current situation of rural tourism development,and puts forward some suggestions for its shortcomings,so as to help farmers get rid of poverty and become rich,and contribute to the scientific and rational development of rural tourism.