智能化包装设计在农副产品中的应用——以霍山石斛为例

Application of Intelligent Packaging Design in Agricultural and Sideline Products——Taking Dendrobium nobile Lindl(Huoshan)as an Example

智能化包装具有明晰产品信息、人物互动多样、丰富产品内涵、反馈产品品质的作用。通过分析智能化包装在霍山石斛上的应用价值,发现其技术能起到展现产品可视性、提升产品亲和性、增强产品独特性、凸显产品可溯性的作用。并对石斛产品的视觉设计、结构设计、交互设计、智能管控等包装设计方面应用分析后,得出智能化包装设计可以切实解决当下霍山石斛产品所存在的包装问题,提升产品品牌吸引力,促进产品消费互动。

Intelligent packaging has the functions of clarifying product information,interacting with various characters,enriching product connotation and giving feedback on product quality.Through analyzing the application value of intelligent packaging of Dendrobium nobile Lindl(Huoshan),it is found that its technology plays the roles of showing product visibility,improving product affinity,enhancing product uniqueness and highlighting product traceability.And after analyzing the application of packaging design such as visual design,structure design,interaction design and intelligent control of Dendrobium nobile Lindl products,it is concluded that intelligent packaging design can effectively solve the packaging problems of Dendrobium nobile Lindl(Huoshan)products nowadays and play a role in enhancing the attractiveness of product brand and promoting the interaction of product consumption.