移动社交短视频的用户媒介素养分析

Analysis of Users’ Media Literacy of Mobile Social Short Video

每一种新媒介的产生都开创着人类认识和感知世界的方式,在信息社会中,越来越多的人将短视频作为发布和获取信息的重要途径。基于此,本文从移动社交短视频用户的媒介使用及依赖情况,媒介信息处理能力、信息生产和参与互动三个维度进行分析,发现用户对于媒介信息的创造、生产、质疑以及参与能力均存在欠缺,尤其对于真伪信息的判断、政治突发性事件的参与以及使用时间的把控等方面存在较大问题。

As McLuhan said:"media is information",the emergence of each new media creates a way for human beings to understand and perceive the world.In the information society,more and more people take short video as an important way to publish and obtain information.Based on this,the author analyzed the media use and dependence of mobile social short video users,media information processing ability,information production and participation and interaction,and found that users were lack of the ability to create,produce,question and participate in media information.Users especially had great problems in judging the true and false information,participating in political emergencies and controlling the use time.