短视频《丁真的世界》神话修辞路径分析

Mythological and Rhetorical Path Analysis of Short Video The World of Ding Zhen

"神话"是一种言说方式"。神话"的界定不是凭借传递其信息的媒介物,而是靠信息的表达方式"。神话"的诞生是传受双方"共谋"的结果。短视频《丁真的世界》运用典型化场景符号、个性化人物符号并辅以自然的声音符号进行编码修辞;受众在解码过程中顺应了传者的编码意图,传受双方对修辞符号的"共通"理解促成了"丁真的世界"神话言说的诞生。

Myth is a way of speaking.The definition of myth is based on the expression of information rather than the media that transmits information.The conspiracy of disseminators and audiences led to the birth of myths.Short video The World of Ding Zhen is encoded using typical scene symbols,personalized character symbols and natural sound symbols.The audience decodes symbols according to the communicator’s coding intention,and the"common"understanding between the disseminators and the audiences contributes to the birth of the myth of The World of Ding Zhen.