失败学习对失败归因与再创业意愿关系的影响研究

The Influence of Failure Learning on the Relationship between Failure Attribution and Subsequent Entrepreneurial Intention

基于成败归因与经验学习理论,构建失败学习调节下失败归因对再创业意愿的影响模型。通过珠三角区域155份有创业失败经历创业者的一手数据实证研究发现:创业失败的内部性归因、可控性归因对再创业意愿有显著正向影响,稳定性归因对再创业意愿无显著影响。失败学习作为调节变量,加强了稳定性归因对再创业意愿的影响,但削弱了可控性归因与内部性归因对再创业意愿的正向促进。相应的管理启示对创业者的进一步创业实践具有参考价值。

Based on the attribution of success and failure theory and experiential learning theory,a model of the influence of attribution of failure on the subsequent entrepreneurial intention under the regulation of Failure learning had been constructed. Through the empirical test of 155 first-hand survey data of entrepreneurs with failure experience,it is found that:the internal attribution and controllable attribution of entrepreneurial failure have a significant positive impact on subsequent entrepreneurial intention,while the stability attribution has no significant impact on it. As a moderating variable,failure learning strengthens the influence of stability attribution on subsequent entrepreneurial intention,but weakens the positive promotion of controllable attribution and internal attribution on subsequent entrepreneurial intention.