融媒体对高校思想政治教育的挑战及应对

The Challenge and Response of Media Integration to the Ideological and Political Education in Colleges and Universities

融媒体的迅速发展,一方面有利于高校思想政治教育在教学内容、教育方法及其话语权构建等实现新发展;另一方面,对大学生价值观的形成、传统教育教学模式的融合以及思政人才队伍的综合素质提出了更高要求。因此,要坚持责任导向与制度保障相统一,营造风清气正的融媒体教育环境;要坚持需求导向与趣味引领相统一,搭建融媒体育人重要阵地;坚持政治思维与互联网思维相统一,推进融合型思政人才队伍建设。

The rapid development of integrated media is conducive to the new development of ideological and political education in colleges and universities in terms of teaching content,educational methods and the construction of discourse power;on the other hand,the formation of college students’values,the integration of traditional education and teaching models,and putting forward higher requirements for the overall quality of ideological and political talents.Therefore,it is necessary to adhere to the unification of responsibility orientation and institutional guarantees,and create a clean and vigorous media-integrated education environment;it is necessary to adhere to the unification of demand-oriented and interest-oriented guidance,and build an important position for integrated media education;and it is also necessary to adhere to the integration of political thinking and Internet thinking so as to promote the construction of an integrated ideological and political talent team.