零售商绿色营销的供应链融资研究综述——以外文文献为例

A Review of Supply Chain Financing for Retailer Green Marketing:a Case Study of Foreign Literature

全球气候变暖、资源过度消耗、环境生态失衡等问题已严重阻碍了社会经济高质量发展,随着消费者环保意识的增强,使得他们改变购物清单,更加倾向绿色环保产品。通过梳理总结外文文献中考虑零售商绿色营销的供应链融资决策,主要从绿色营销供应链、传统供应链运营与融资和资金约束的绿色供应链三个角度进行整理总结,重视绿色营销在促进绿色产品实现供应链可持续性的关键作用,并为绿色供应链成员企业制定管理决策提供参考。

Global warming,excessive consumption of resources,and environmental ecological imbalance have seriously hindered the high-quality development of social economy.With the enhancement of consumers'environmental awareness,they have changed their shopping lists and become more inclined to green products.By means of sorting out and summarizing the supply chain financing decisions of retailers considering green marketing in foreign literature,the study mainly summarizes the supply chain of green marketing,traditional supply chain operation and financing,and the green supply chain with capital constraints,and attaches importance to the key role of green marketing in promoting green products to achieve the sustainability of supply chain.It also provides reference for green supply chain member enterprises to make management decisions.