摘要
为探究冠顶式步道开展森林康养行为的新型功能,以国内首座冠顶式步道——福州“福道”为例,运用ROST CM6软件,从大众点评、马蜂窝、携程等旅游点评网站上筛选出公众对“福道”的评论文本,整理出与康养行为相关的高频词汇,绘制语义网络分析图。以此为基础,对森林康养活动行为特征要素进行编码与赋值,运用SPSS24.0进行IPA分析,探究冠顶式步道游客康养行为的结构特点。最后,结合分析数据提出4点针对性建议。
To explore new functions related to canopy trails and forest health,take Fuzhou“Fudao”,the first canopy trail in China as an example,filter out public comment texts on“Fudao”from travel review websites such as Dianping,Mafengwo,Ctrip,etc.,and sort out related health behaviors High-frequency vocabulary,drawing a semantic network analysis diagram.Based on this,the behavior characteristic elements of forest health and wellness activities are coded and assigned,and SPSS24.0 is used for IPA analysis to explore the structural characteristics of the health and wellness behavior of tourists on the canopy trail.Finally,combine the analysis data to put forward targeted suggestions.
作者
金博闻
颜逸静
林斌
林烽
柯山
潘辉
JIN Bo-wen;YAN Yi-jing;LIN Bin;LIN Feng;KE Shan;PAN Hui(Fujian Agriculture and Forestry University,Fuzhou 350002,China;Minjiang College,Fuzhou 350108,China)
出处
《黑龙江生态工程职业学院学报》
2021年第6期26-30,共5页
Journal of Heilongjiang Vocational Institute of Ecological Engineering
基金
福建省高校人文社科研究基地海洋旅游研究中心开放课题(201902)。
关键词
网络文本分析
康养行为
福道
IPA模型
Network text analysis
Tourism image perception
Fudao
IPA analysis
