旅游和文化创意产业融合发展路径研究——以广州市为例

Study on the Integration Development Path of Tourism and Cultural Creative Industry——A Case Study of Guangzhou

围绕产业融合的经济背景、融合理论、融合模式,对目前广州市旅游产业和文化创意产业融合发展的案例进行分析,研究推动我国旅游产业和文化创意产业融合的对策。旅游产业和文化创意产业均为现代服务业的重要组成部分,在经济、政策、技术、制度等因素的有力推动下,二者融合发展有助于在产业边缘地带激发全新的产品和服务形式,推动业态创新和产业转型升级。广州市拥有悠久的历史文化和优美独特的旅游景点,在发展旅游产业和文化创意产业方面具有明显的优势。

Focusing on the economic background of integration theory and integration mode of industrial integration,analyze the current cases of the integrated development of tourism industry and cultural and creative industry in Guangzhou,and study the countermeasures to promote the integration of tourism industry and cultural and creative industry in China.Tourism industry and cultural and creative industry are important components of modern service industry.Under the strong promotion of economic,policy,technology,system and other factors,the integrated development of the two will help stimulate new forms of products and services in the industrial fringe,and promote business innovation and industrial transformation and upgrading.Guangzhou has an ancient and long history and culture and beautiful and unique tourist attractions.It has obvious advantages in developing tourism industry and cultural and creative industry.