摘要
2022年北京冬奥会与冬残奥会即将如约而至。基于冬奥主题传播现况,文章首先以国家形象展示与奥运传播刍议为要;随后以听觉创作角度切入,立足北京广播电视台冬奥主题公益传播作品《奥运印记·燃情冰雪》的创作实际,对听觉创作中的原理方法问题展开探讨,从真实性和艺术性两方面思考了作品的国家形象展示与冬奥传播审美价值;同时,亦以作品为例,对听觉创作中的纪实设计与情感渗透作进一步讨论,阐释如何构筑入理入情的奥运传播,并分析了其创意构思与设计技巧。
The 2022 Beijing Winter Olympics and the Winter Paralympics are coming soon as scheduled.Facing the reality of the communication of the theme of the Winter Olympics,the article first talk about the presentation of the national image and the Olympics communication,then on the way from the perspective of auditory creation,to explore the principles and methods of auditory creation by the case of sound work practice.Base on the authenticity and artistry,the article considers about the aesthetic value above national image presentation and the Winter Olympics communication.At the same time,the article also takes the sound work as example,which further discusses the effect of documentary design and emotional portrayal in auditory creation,and explains how to construct Olympic communication combine reasonable and emotional factors,analyzes creative conceptions and design skills as well.
作者
叶思成
何梦凡
袁邈桐
Ye Sicheng;He Mengfan;Yuan Miaotong(School of Music and Recording Arts,Communication University of China,Beijing,100024;Beijing Radio and Television Broadcasting Program Production Center,Beijing,100022)
出处
《现代广告》
2021年第20期49-53,65,共6页
Modern Advertising
基金
教育部人文社会科学研究青年基金项目“文化强国视域下长三角影视文化发展研究”(项目编号:21YJC760116)
2021年北京新视听第二批公益广告扶持项目(广播类一类)的基金支持。
关键词
国家形象
冬奥主题
听觉创作
声音设计
奥运传播
national image
the theme of Winter Olympics
auditory creation
sound design
Olympic communication
