新媒体视域下的网络诗歌发展研究——从新型创作、传播和阅读模式谈起

Research on the Development of Online Poetry from the Perspective of New Media——On the New Mode of Creation,Communication and Reading

从网络化形式到新媒体形式,网络诗歌的创作、传播和阅读模式均发生了急剧变化。新媒体时代的诗歌写作多以社交媒体为据点,在社交平台上完成诗人的圈层划分,实现创作中人与人的互动、人与信息的互动,并借助新媒体的酷炫去“玩”诗以博取关注。大数据时代的精准推送和多种媒体共同发力,激活了诗歌的生命力、激发了诗人的创造力,网络诗歌传播的媒介化优势日益凸显。图像时代,听音赏图替代文字咀嚼,“网络读诗按摩”和“碎片化阅读”为读者带来阅读新体验。新媒体和诗歌不是天敌也不是盟友,关键在于诗人和受众如何在二者之间寻求到最佳结合点。

From network poetry to new media poetry,the creation,dissemination and reading mode of network poetry have changed dramatically.Poetry writing in the new media era mostly takes social media as the stronghold,completes the circle division of poets on the social platform,realizes the interaction between people and information in creation,and“plays”poetry with the help of the cool of new media to win attention.The precise push in the era of big data and the joint efforts of various media have activated the vitality of poetry and stimulated the creativity of poets.The media advantage of online poetry communication has become increasingly prominent.In the image era,listening to music and enjoying pictures instead of chewing words,“massage of online poetry reading”and“fragmented reading”bring readers new reading experience.New media and poetry are neither natural enemies nor allies.The key lies in how poets and audiences seek the best combination between them.