符号学视角下上海城市地标公共文化价值演变研究(1949年-2019年)

Study on the Civic Cultural Value Evolution Process of Shanghai Urban Landmarks through the Perspective of Semiotics

将城市地标作为城市公共价值观记录、呈显的符号文本,以其社会属性为切入点,以不同时期地标在城市公共生活中的文化意义为研究内容,梳理、建构出以样本选取、时段划分、特征识别、语义解析为方法框架和以区位、类属、风貌、称谓为语义要素的城市地标公共价值符号学研究路径。在此基础上,以上海1949年-2019年典型地标为研究对象,以恢复建设、改革开放、国际化营销、移动互联4个时期为解析时段,系统解析了其符号特征与公共价值的演变历程,为城市地标文化价值研究提供理论与方法参考。

Based on the perspective of architectural semiotics,the article takes urban landmarks as symbolic text,focuses on their civic value correlated with the whole city,and establishes a systematic methodology for urban landmark landscape feature identification and civic value interpretation.Based on that,the article takes Shanghai as an example,analyzing the landmark landscapes'contextual evolution from four aspects of location,category,form,and appellation characteristics in four stages of the recovering period,reform and opening era,internationalization era,and mobile Internet era.By interpreting the civic value of every period,this paper provides a theoretical reference for the study of urban landmarks and their cultural value.