1Aliff, J. ( 1998 ). Are students "customers" of collegiate edu- cation? [ A]. Paper presented at the Annum Meeting of the Georgia A-eademy of Science[ C]. Savannah, GA. (ERIC Document Reproduction Service No. ED 418 748).
2Allen, R. F., & Kraft, C. (1982). The organizational un- conscious : How to create the corporate culture you want and need [ M ]. Englewood Cliffs, N J: Prentice-Hall, Inc.
3Austin, A. E. (1990). Faculty culture, faculty values [ n ]. W. G. Tierney( Ed. ). New directions for institutional research: Assess- ing academic climates and cultures. San Francisco: Jossey-Bass:61-74.
4Bate, P. (1994). Strategies for cultural change[M]. Oxford: Butterworth-Heineman.
5Berg, P. ( 1985 ). Organization change as a symbolic transfor- mation process[M]. In P. J. Frost, L. F.
6Beyer, J. M., & Trice, n. M. (1987). How an organiza- tion's rites reveal its culture[ J]. Organizational Dynamics, 15:5-23.
7Birnbanm, R. ( 1991 ). How colleges work: The cybernetics of academic organization and leadership [ M ]. San Francisco, CA : Jossey -Bass.
8Brown, M. G. (1993). Why does total quality fail in two out of three tries? [ J ]. Journal for Quality and Participation, 16 ( 2 ) : 80 -89.
9Cameron, K. ,& Quinn, R. (1999). Diagnosing and chan- ging organizational culture [ M ]. Massachusetts : Addison Wesley : 134.
10Clark, B. R. (1970). The distinctive college: Antioch, reed and swarthmore[ M ]. Chicago: Aldine Publishing Company.