“旅游+”时代背景下文创产品开发现状及对策

Research on Cultural and Creative Products under "Tourism Plus" Era

"旅游+"是一种突破传统旅游各项要素,实现多元创新、融合发展的旅游模式。精品旅游是旅游业按照高质量发展的要求,实施"旅游+",推进旅游与其它产业的高度融合,实现旅游效益最大化;推动"旅游+",可以促进各个产业向旅游业渗透、融合,实现城市建设、产业发展的效益多样化。其中推进"旅游+文化"目的地品牌建设是打造文化旅游精品的重中之重。

Based on creative design, integrating a large number of regional cultural elements into cultural and creative products can further improve the added value of them, enhance the cultural and artistic content of cultural and creative products, reflect the rich accumulation of design solutions, and further intensify the value and practical significance of cultural and creative products. Therefore, the development and design of cultural and creative products integrated into regional culture has bright development prospects. Excellent tourism is to implement "tourism plus" according to the requirements of high-quality, promote the high integration of tourism and other industries, and maximize tourism benefits;Promoting "tourism plus" can progress the integration of various industries into tourism, and realize the benefit diversification of urban construction and industrial development. Among them, promoting the destinations’ brand construction of "tourism + culture" is the top priority to create the excellent cultural tourism.