新疆热门景区网络关注度时空差异及影响因素

Spatial-temporal differences and influencing factors of network attention of popular scenic spots in Xinjiang

以新疆热门景区为研究对象,基于百度指数平台获取网络关注度数据,综合运用数理统计分析方法对新疆热门景区网络关注度的时空差异特征及影响因素进行研究.结果表明:新疆热门景区网络关注度存在明显的季节性差异,7—8月为高峰,1—2月、11—12月为低谷,从小尺度时间范围看,网络关注度更集中于黄金周的前期;网络关注度在空间上存在明显的省际差异特征,泰尔指数显示,网络关注度省际差异和区域内差异明显,区域间差异较小,其中区域内差异是造成省际差异的主要原因;气候舒适度和节假日等社会因素是新疆热门景区网络关注度时间分布差异的重要影响因素;空间差异影响因素从大到小依次是人口规模、教育水平和互联网发展水平.

Taking Xinjiang popular scenic spots as the research object,based on the baidu index platform to obtain network attention data,using seasonal concentration index,weekly distribution skewness index,geographic concentration index,Theil index and correlation coefficient to analyze Xinjiang popular scenic spots network attention characteristics and influencing factors of time and space differences.The results show that there are obvious seasonal differences in the online attention of popular scenic spots in Xinjiang,with peaks from July to August,troughs from January to February and November to December.From a small-scale time range,online attention is more concentrated in the early stage,there is a significant spatial difference between provinces in network attention.The Theil index shows that there is significant inter-provincial and intra-regional difference in network attention,and the difference between regions is small.Among them,intra-regional differences are the main causes of inter-provincial differences;social factors such as climate comfort and holidays are important influencing factors for the time distribution of network attention in Xinjiang s popular scenic spots,the influencing factors of spatial differences are population size,education level and internet development level.