企业盈利能力影响因素研究——以格力电器为例

Research on the Influencing Factors of Enterprise Profitability--Taking Gree Electric Appliances as the Example

本研究选取格力电器企业作为案例进行分析,加入线性回归分析模型,选取了2001—2020年20年的数据进行盈利能力影响因素研究,深入研究各个因素对格力电器企业的盈利能力的正向或负向作用。结果发现,在假定其他变量不变的情况下,总资产收益率(X1)、销售净利率(X2)、营业利润比重(X3)对格力电器企业本身的盈利能力(Y)起正向作用,现金流量比率(X4)对盈利能力(Y)起负向作用,表明两者之间存在负向线性关系。对影响企业盈利能力的因素进行深入研究,有利于管理者对企业的盈利能力有清晰和明确的认识,进而合理、高效地提高企业的盈利能力,增加企业价值。

This paper selects Gree Electric Appliances as a case for analysis,adds the linear regression analysis model and selects the data from 2001 to 2020 to study the influencing factors of profitability,and deeply studies the positive or negative effects of various factors on the profitability of Gree Electric Appliances.The results show that,assuming other variables remain unchanged,return on total assets(X1),net profit margin on sales(X2),operating profit ratio(X3)have positive effect on the profitability(Y)of Gree Electric Appliances,while cash flow ratio(X4)has a negative effect on profitability(Y),indicating that there is a negative linear relationship between them.An in-depth study on the factors affecting the profitability of enterprises is conducive to managers to have a clear understanding of the profitability,so as to reasonably and efficiently improve corporate profitability and increase corporate value.