“一带一路”背景下杭州地域文化对外传播研究

Research on the International Communication of Regional Culture of Hangzhou in the Context of"The Belt and Road"

为践行“一带一路”倡议,我国大力推进与“一带一路”沿线国家间文化层面的互联互通。本文通过文献分析法和问卷调查法,在归纳学者们地域文化传播研究的基础上,在留学生中针对杭州地域文化对外传播现状进行调查,归纳了杭州地域文化面临的机遇和挑战,提出扩大互联网和文创产业并提供广阔多元的传播平台、加强杭州对外传播人才队伍的培养和建设、打造杭州城市品牌等建议。

In order to implement the Belt and Road Initiative,China is vigorously promoting cultural connectivity with the countries along the Belt and Road.Through literature analysis and questionnaire survey,this paper investigates the current situation of Hangzhou regional culture communication among foreign students based on the research of scholars,summarizes the opportunities and challenges faced by Hangzhou regional culture,and puts forward some suggestions,such as expanding the Internet and cultural and creative industries,providing a broad and diversified communication platform,strengthening the training of international communication talents,and building the city brand of Hangzhou.