基于SWOT模型的三江牛品牌建设现状及对策研究

Research on the Status Quo and Countermeasures of Sanjiang Cattle Brand Construction Based on SWOT Model

在三江牛产业现状研究的基础上,利用SWOT模型阐述了三江牛品牌建设的优势、劣势、机会和威胁,并提出相应的对策,为相关企业、地方政府在区域品牌建设上提出建议,以优化三江牛产区的品牌形象建设,提升三江牛品牌竞争力。

This study based on the Sanjiang cattle industry research status quo,using the SWOT model to analyze the strengths,weaknesses,opportunities and threat of Sanjiang cattle brand construction.In addition,the regional brand construction countermeasures are put forward for relevant enterprises and local governments.The aim is to provide reference for optimizing the brand image and enhancing the brand competitiveness of Sanjiang cattle.