数字经济赋能消费升级的机制与路径选择

The Mechanism and Path Selection of Digital Economy Empowering Consumption Upgrade

数字经济作为一种新经济形态,重构了社会经济的生产、流通、分配和消费各个环节,成为经济高质量发展的新引擎和新动能。本文从数字经济概念及特征出发,阐释了数字经济时代下新型消费呈现的消费主体个性化和多元化、消费客体丰裕程度和质量品质的双重提升、消费环境绿色共享等诸多新特征。并在此基础上,探究数字经济推动消费升级的作用机制和路径选择,对于发挥数字经济效能,提高新型消费领域的供需适配性,培育完整的内需体系,进而助推国内经济大循环顺利运行有着重要的现实意义。数字经济赋能消费层次从发展型向共享型和服务型转变、消费结构从物质需求向精神给养转变、消费方式从传统线下向新式线上转变,进而实现消费水平从低端向高端水平的过渡,推动消费升级。因此,应不断增强数字经济自主创新能力,助推新型消费供给侧结构性改革;完善数字经济治理机制,打造新型消费发展环境;加大建设数字经济新基建力度,提高新型消费基础设施保障能力;加强数字经济的制度支持,引导新型消费倾向。

As a new economic form,the digital economy has reconstructed the production,circulation,distri⁃bution,and consumption links of the social economy,and has become a new engine and new kinetic energy for high-quality economic development.Starting from the concept and characteristics of the digital economy,this arti⁃cle explains many new features such as the individualization and diversification of consumer subjects presented by the new consumption type,the double improvement of consumer abundance and quality,and the green sharing of the consumer environment in the digital economy era.On this basis,exploring the mechanism and path selection of the digital economy to promote consumption upgrades has important practical significance for exerting the effec⁃tiveness of the digital economy,improving the adaptability of supply and demand in new consumption fields,and cultivating a complete domestic demand system,thereby facilitating the smooth operation of the domestic econom⁃ic cycle.The digital economy empowers the transformation of the consumption level from development to sharing and service,the transformation of consumption structure from material needs to spiritual supply,and the transfor⁃mation of consumption patterns from traditional offline to new online,thereby realizing the transformation of con⁃sumption level from low-end to high-end level and promoting consumption upgrade.Therefore,it is necessary to continuously strengthen the independent innovation capabilities of the digital economy to promote new-type con⁃sumer supply-side structural reforms,improve the governance mechanism of the digital economy to create a new consumption development environment,increase the construction of new infrastructure for the digital economy and improve the ability to guarantee new consumer infrastructure,and strengthen the institutional support of the digital economy and guide new consumption trends.