重大疫情背景下武汉市近郊乡村康养旅游的发展机遇与行动对策

The Opportunities and Countermeasures of Health Tourism in Suburban Rural Areas of Wuhan Under the Background of Serious Epidemic

国内疫情防控常态化背景下,近郊乡村游成为游客出行首选。游客期望通过旅游放松身心、康养健体的愿望愈发强烈。武汉市近郊乡村旅游资源丰富,发展乡村康养旅游条件良好。对乡村旅游与乡村康养旅游之间的联系进行概念辨析,分析重大疫情背景下乡村康养旅游的发展机遇,并重点提出武汉市近郊乡村康养旅游的行动对策:摸排乡村康养资源,做好顶层设计规划;提档乡村旅游基础、公共设施,营造卫生、安全、健康的环境;提炼康养主题路线,设计多样化康养项目;培训乡村康养人才,并积极储备后续力量;智慧赋能乡村旅游,同时启动IP植入营销。

Under the background of the normalization of epidemic prevention and control in China,suburban rural tourism has become the first choice for tourists.Tourists have a growing desire to relax and keep fit through tourism.The rural tourism resources in the suburbs of Wuhan are rich and the conditions for developing rural health tourism are good.This paper analyzes the concept of the connection between rural tourism and rural health tourism,analyzes the development opportunities of rural health tourism,and puts forward the countermeasures of rural health tourism in the suburbs of Wuhan.Explore the rural health and health resources,carry out toplevel design planning;upgrade the rural tourism infrastructure and public facilities to create a sanitary,safe and healthy environment;refine the health and health theme routes,design diversified health and health projects;train rural health and health talents,and be active reserve follow-up power;empower rural tourism,and at the same time initiates IP implant marketing.