武汉琴台音乐节发展现状、问题、对策研究

Research on the Development Status,Problems and Countermeasures of Wuhan Qintai Music Festival

琴台音乐节植根于武汉历史悠久的知音文化,通过分析琴台音乐节的发展状况,指出琴台音乐节发展过程中运作模式滞后、市场化程度不高,演出内容有待提升等问题,并提出改革运作模式、鼓励社会资本参与,改进演出内容和形式、注重品牌建设和产业化发展等意见,以期为音乐节等艺术表演行业提供借鉴。

Qintai Music Festival is rooted in Wuhan’s long-standing sound culture,this paper analyzes the development of Qintai Music Festival,points out that the operation mode in the development of the Qintai Music Festival lags behind,the degree of marketization is not high,the performance content needs to be improved and so on,and puts forward the reform of the mode of operation,encourage social capital participation,improve the performance content and form,pay attention to brand construction and industrialization development,etc.,with a view to providing reference for the music festival and other art performance industries.