个人信息识别标准下的商业化使用

Commercial Use under Personal Information Identification Standards

保护好个人信息,有助于促进我国大数据产业发展。针对个人信息如何进行商业化使用的问题,本文根据个人信息的直接识别标准和间接识别标准,对个人信息商业化使用的相关问题进行了探讨。研究认为,对于直接识别的个人信息,应当贯彻知情同意原则与影响最小原则,同时还要协调好不同主体的利益以促进信息产业的发展;对于间接识别的个人信息,应结合私密信息、敏感信息、一般信息、匿名信息等不同的信息类型进行不同程度的商业化使用。

On the premise of protecting personal information,it is helpful to promote the development of the big data industry in China.Aiming at the question of how to commercialize personal information,this article discusses the relevant issues of commercial use of personal information based on the direct and indirect identification standards.The study argues that for directly identified personal information,the principle of informed consent and minimum impact should be implemented,and the interests of various subjects should be coordinated to enhance the development of the information industry;for indirectly identified personal information,different types such as private information,sensitive information,general information and anonymous information should be combined for commercial use to varying degrees.