乡村短视频的叙事逻辑与意义指向

Narrative Logic and Meaning Orientation of Rural Short Videos

“去文字化”的短视频不仅推动了表达的平民化与大众化,还开创了数字化生存的新实践。对于乡村民众而言,流览乡村短视频已成为其日常生活实践的新方式。借助乡村短视频建构的日常生活空间,使得游弋在媒介社会边缘的乡民获得了自我言说的可能,乡村故事的叙述样态逐渐变得多元、立体。从叙事逻辑上来看,乡村短视频的生产者坚守主位式话语,动用身体符号来推动叙事表达,更通过情感运作来强化叙事效果,使得长期处于“他视”境遇下的乡民得以完成自我呈现。从意义指向上来看,乡村短视频在对符号与情感双重消费的过程中,实现了群体身份的再生产;在记忆生产的权力变革的语境下,完成了乡村集体记忆的自我记录。“散步于乡村”的空间实践也召唤着新的审美体验的生成,乡村生活的审美价值得以被正视。

The"de-textualized"short video not only promotes the civilianization and popularization of expression,but also creates a new practice of digital survival.For rural people,rural short videos have become the new way of their daily life practice.With the help of the daily life space constructed by the rural short videos,the rural people wandering on the edge of the media society have obtained the possibility of self-speaking,and the narrative patterns of rural stories have gradually become diversified and three-dimensional.From the perspective of narrative logic,the producers of rural short videos stick to thematic discourse,use body symbols to promote narrative expression,and strengthen narrative effect through emotional operation.As a result,the rural people who have been in the situation of"other vision"for a long time can complete their self-presentation.From the point of meaning,the rural short video realizes the reproduction of group identity in the process of dual consumption of symbols and emotions,and completes the self-recording of rural collective memory in the context of power transformation of memory production.The spatial practice of"walking around the countryside"also calls for the generation of a new aesthetic experience so that the aesthetic value of rural life can be addressed squarely.