兼职创业绩效的影响机制研究

Research on the Influence Mechanism of Part-time Entrepreneurial Performance

以338名兼职创业者为样本,基于“能力—资源—认知—绩效”的综合框架,检验各创业要素对兼职创业两类绩效的异质性影响。结果表明:创业网络能力和创业学习能力通过不同的路径影响兼职创业绩效;当兼职创业者面临严峻的创业生存困境时,主要资金和市场资源的不足;当出现企业持续增长的阻碍时,主要是缺乏人力和技术资源。另外,研究结果还表明创业认知在创业能力与兼职创业绩效之间起到了积极作用。

Based on the comprehensive framework of"capability-resource-cognition-performance",this paper tests the heterogeneity of entrepreneurial factors on two types of part-time entrepreneurial performance by taking 338 part-time entrepreneurs in China as samples.Results show that,entrepreneurial network ability and learning ability affect part-time entrepreneurial performance through different paths.when part-time entrepreneurs face entrepreneurial survival difficulties,it is that the lack of capital and market resources.When there are obstacles to the continuous growth of enterprises,it is that they lack human and technical resources.In addition,it also shows that entrepreneurial cognition plays a positive role between entrepreneurial ability and part-time entrepreneurial performance.