社会思潮网络传播的社会心理成因分析

The Sociopsychological Causes for the Network Communication of Social Thoughts

社会思潮的孕育发展均依托较广范围内存在的社会心理,面对当前网络传播语境下各种社会思潮变幻、更迭、纷繁复杂的多元化现象,有必要从人性需求表达的媒介化延伸、思维方式的网络化同构、行为倾向的二元化呈现、情绪状态的极化表达四个方面,深入考察研究反映社会结构和社会环境的社会心理变迁与社会思潮形成之间的辩证关系和发展规律,以增强社会思潮引领的针对性和有效性。

The emergence and development of social thoughts is based on the social psychology that exists in a wide range.In the face of the changing,alternation and complex pluralism of various social thoughts in the context of network communication,it is necessary to study the dialectical relationship and development pattern between sociopsychological changes and the formation of social thoughts,both of which reflect the social structure and social environment,from four aspects:the mediated extension for human needs expression,the networked assimilation of thinking styles,the dualistic presentation of behavioral tendencies,and the polarized expression of emotional states,to strengthen the pertinence and effectiveness in leading social thoughts.