基于知识图谱的我国体育文化传播研究热点与前沿演进分析

Analysis of Research Hotspots and Frontier Evolution of Sports Culture Communication Based on Knowledge Graph

目的系统梳理我国体育文化传播领域的研究热点与演进趋势。方法采用图谱分析法,借助文献计量工具CiteSpace5.7R5对样本文献的发文量、作者合作、关键词共现、及关键词突现进行分析。结果与结论1)从文献的时间分布来看,我国体育文化传播研究历经了萌芽、起步、发展3个时期;2)这一领域的研究者多为独立研究,研究者之间合作不紧密,研究力量分散,合作团队少而小,尚未形成核心研究队伍;3)当前研究热点主题聚焦在,一带一路与体育文化传播、新媒体与体育文化传播、民族传统体育文化传播;4)研究的演进趋势受外来文化、国家政策、传播媒介的影响,大致可划分为两个阶段:第一阶段主要从外来体育文化传播启示探讨了我国体育文化传播,第二阶段探讨了新媒体发展对我国体育文化传播的影响,以及围绕着一带一路契机探讨我国体育文化国际传播策略。

Objective To systematically identify the research hotspots and evolutionary trends in the field of sports culture communication in China.Methods Using the graphical analysis method,the sample literature was analysed for the number of articles published,author collaboration,keyword co-occurrence,and keyword emergence with the help of the bibliometric tool CiteSpace 5.7R5.Results and Conclusion 1)From the time distribution of the literature,China's sports culture communication research has gone through three periods:budding,start-up and development.2)Most researchers in this field are independent,with little cooperation between researchers,scattered research power,few and small cooperative teams,and no core research team has yet been formed.3)Current research hot topics focus on,One Belt One Road and sports culture communication,new media and sports culture communication,and ethnic traditional sports culture communication.4)The evolutionary trend of the study is influenced by foreign cultures,national policies and communication media,and can be roughly divided into two stages.The first stage mainly explores the communication of sports culture in China from the revelation of foreign sports culture,the second stage explores the impact of new media development on the communication of sports culture in China,and the international communication strategy of sports culture in China around the One Belt One Road opportunity.