“体旅融合”视域下乡村运动休闲旅游资源开发路径探析——以浙江省百丈漈镇为例

Analysis on the development path of rural sports and leisure tourism resources from the perspective of“sports and tourism integration”:a case study of the leisure sports town of Baizhangji in Zhejiang Province

乡村地区蕴藏着丰富的运动休闲旅游资源,乡村的地形地貌、森林水域、地域文化和民俗生活等别具特色,具有乡村运动休闲产业发展的基础和条件。基于乡村振兴和健康中国发展战略的引领,结合对相关理论和休闲运动发展的研究,提出以乡村资源为载体,景观环境为纽带,运动休闲为功能,实现“体旅融合”的乡村运动休闲产业发展的目标与路径。以浙江省百丈漈镇“运动休闲小镇”规划项目为对象,具体分析该地区发展运动休闲产业的资源优势和价值,从产业融合载体、特色产业发展为核心,以及在运动休闲景观环境氛围营造等方面提出建设思路与策略,指导百丈漈镇运动休闲旅游产业的规划与建设,为实现新时代乡村振兴发展和健康中国建设目标提供理论支撑与策略引导。

Rural areas are rich in sports and leisure tourism resources.Rural topography,forest waters,regional culture and folk life,as unique resources,have the foundation and conditions for the development of rural sports and leisure industries.Based on the leadership of rural revitalization and healthy China development strategy,this paper researches on related theories and leisure sports development at home and abroad,proposes to take rural resources as the carrier,landscape environment as the link,and sports and leisure as the function to realize the goal of industrial development by“sports and tourism integration”.Taking the planning project of“Leisure Sports Town”in Baizhangji Town,Zhejiang Province as the object,it specifically analyzes the resource advantages and value of the sports and leisure industry development in this area,focusing on the industry integration carrier,the development of characteristic industries,and the creation of the sports and leisure landscape environment atmosphere.It puts forward construction ideas and strategies,guides the planning and construction of the sports and leisure tourism industry in Baizhangji Town,and provides theoretical support and strategic guidance for realizing the goal of rural revitalization and development in the new era and the construction of a healthy China.