南粤古驿道定向大赛品牌建设的价值及启示

The Value and Enlightenment of the Brand Construction of South Guangdong Ancient Post Road Orienteering Competition

自2016年起,广东省坚持贯彻落实“让陈列在广阔大地上的遗产活起来”的目标,以南粤古驿道工作为纽带,坚实推进精准扶贫、乡村振兴、拓展优质生态产品、产业旅游、优秀历史文化等方面的融合发展,促进各类资源要素向农村流动,为各方企业参与乡村振兴建设提供了优质的平台和有力的助推。南粤古驿道定向大赛也因此拉开了帷幕。该文参考相关文献资料,研究了南粤古驿道定向大赛品牌建设的价值与启示,为充分利用南粤古驿道历史文化资源提供理论借鉴。

Since 2016,Guangdong Province has adhered to the goal of"making the heritage displayed on the vast land alive".Taking the ancient post road work in southern Guangdong as a link,Guangdong Province has f irmly promoted the integrated development of targeted poverty alleviation,rural revitalization,expansion of high-quality ecological products,industrial tourism,excellent history and culture,and promoted the flow of all kinds of resources to rural areas.It provides a high-quality platform and powerful boost for all enterprises to participate in the industrial construction of Rural Revitalization.Therefore,the orienteering competition of the ancient post road in southern Guangdong has begun.Based on the relevant literature,this paper studies the value and Enlightenment of the brand construction of the ancient post road orientation competition in southern Guangdong,so as to provide theoretical reference for making full use of the historical and cultural resources of the ancient post road in southern Guangdong.