新冠疫情语境下“瑜伽热”的社会审思

Social Reflection on“Yoga Heat”in the Context of COVID-19 Epidemic

运用文献资料法等分析新型冠状病毒肺炎疫情防控期间的“瑜伽热”的社会表征、形成原因和社会价值,探究后疫情时代瑜伽行业的变革与发展策略。研究认为:后疫情时代,瑜伽行业为了延续疫情期的热度,应利用碎片化传播方式,持续做好直播平台和社群的服务,通过线上线下相结合的多元教学形式,促进流量变现;在教学上,注重正位和心灵层的内容,提高练习的安全性与舒适性;在管理上,应引入SaaS数字化管理系统,降低管理成本,拉近与会员的距离,提高会员全方位的瑜伽体验;政府应加大政策管理与扶持,保障后疫情时代瑜伽在我国有序、规范、健康的发展。

this paper analyzed the social representation,causes and social value of“Yoga heat”during the epidemic prevention and control of COVID 19 by using the method of literature,and explored the reform and development strategies of yoga industry in the post-epidemic era.According to the study,in the post-epidemic era,in order to continue the popularity of the epidemic period,the yoga industry should make use of the fragmented transmission mode,continue to do a good job in the live broadcast platform and community services,and promote the realization of traffic through the combination of online and offline teaching forms.In the teaching,pay attention to the right position and the content of mind layer,improve the safety and comfort of practice;in terms of management,SaaS digital management system should be introduced to reduce the management cost,shorten the connection with members and improve the all-round yoga experience of members.The government should strengthen policy management and support to ensure the orderly,standardized and healthy development of yoga in China in the post-epidemic era.