基于情绪测量实验的黟县屏山村旅游情境感知研究

Tourism situation perception in Pingshan Village,Yixian County based on emotion measurement experiment

为研究游客在传统乡村旅游过程中情绪体验与旅游情境、空间要素之间的关系,建立以自然景观情境、历史文化情境、乡土生活情境为主要考察情境以及观赏类、信息指索类、体验类等旅游吸引物为主要空间要素的旅游情境感知分析框架,并依据情绪唤醒与空间感知之间的关系,利用皮肤电信号表征情绪唤醒程度,设计基于生理信号的旅游情境情绪唤醒测量实验。通过招募28名被试人员在安徽省黄山市黟县屏山村内的实验路径上进行实地漫游,获得被试情绪唤醒程度分布结果,再利用问卷调查统计情绪唤醒区域的吸引物空间要素分布频率并进行分析,结果表明:传统村落中的历史文化情境与乡土生活情境对游客更易产生情绪唤醒作用;不同旅游吸引物要素对游客的情绪唤醒具有不同影响;旅游体验与空间审美具有内在一致性。

According to the relationship between emotional arousal and spatial perception and using the electrical skin signal to represent the degree of emotional arousal,a measurement experiment of emotional arousal in travel situations based on physiological signals was designed to study the relationship between the emotional experience of tourists in the process of traditional rural tourism and the tourism situation and spatial elements,and to establish an analysis framework of tourism situation perception using natural landscape situations,historical and cultural situations,and rural life situations as the main investigation situations,and tourist attractions including viewing,information,and experience as the main spatial elements.Through recruiting 28 experimental participants to conduct field emotion measurement experiments on the experimental path of Pingshan Village,Yixian County,Huangshan City,Anhui Province,the overall emotional arousal degree distribution results of the subjects were obtained,and the questionnaire survey was used to obtain distribution frequency of the spatial elements in the emotional arousal area.The results showed that there are more emotional arousalareas in the historical and cultural situations and local life situations of traditional villages,which are more attractive to tourists.Different attractive elements have different effects in different situations,that is,the overall balanced distribution of attractive elements is the basis for tourists to produce emotional arousal.The elements of ornamental attraction play a key role in the emotional arousal of different types of tourism situations.Information index elements have a basic role in different tourism situations.The experiential space elements need to be controlled in a moderate proportion to cause emotional arousal of tourists.