媒介迭代视域下高校新闻传播教育的变迁--基于理念、目标与模式演化的考证

The Changes of Journalism and Communication Education in Universities under the Perspective of Media Iteration:Research Based on the Evolution of Ideas,Goals and Models

社会发展与媒介技术进步驱动传媒产业锐变,引发新闻传播教育的改革。纵观中国高校百余年新闻传播教育史,无论是理念革新、目标转变,还是模式更替,其背后都离不开媒介技术的驱动。回望媒介演变史,从“纸媒”到“电媒”的演化,从互联网到“智能媒体”的狂飙突进,媒介技术每一次升级都推动传媒教育做出相应的调整。新闻传播教育从“通识”“专业”到“复合型”,再跃升为“大融合”培养模式,这一过程反映媒介迭代、社会变迁与教育的转向。进入“智媒时代”,技术挑战现有教育规制,“新文科”建设下的“大融合”意味着教育理念和模式迎来了历史性的回归。面对媒介技术突飞猛进,高校人才培养需要适时瞄准技术创新,但更应坚守人文价值。

Social agitation and media evolution drive the sharp change of the media industry and trigger the reform of journalism and communication education.Throughout the 100-year history of journalism and communication education in Chinese universities,whether concept innovation,objectives transformation,or pattern replacement cannot be separated from the drive of media technology.Looking back at the evolution history of media,from the evolution of“print media”to“electric media”,from the Internet to“intelligent media”,each upgrade of media technology has promoted media education to make adjustments accordingly.Journalism and communication education has changed from“general”,“professional”to“compound”,and then jumped to the“great integration”training mode.This process reflects the media iteration,social change and the transformation of education.Entering the“era of intelligent media”,technology challenges the existing educational regulations.The“great integration”under the construction of“new liberal arts”means that the educational concept and pattern have ushered in a historic return.Faced with the rapid advancement of media technology,talent training in colleges and universities needs to timely aim at technological innovation,but it should adhere to the humanistic value.