模糊环境下考虑公平偏好的绿色供应链博弈研究

Research on Green Supply Chain Game Considering the Fairness Preference in Fuzzy Environment

在模糊需求市场环境下,考虑制造商公平偏好行为,构建由单一制造商和单一零售商组成的双渠道绿色供应链Stackelberg博弈模型。然后,推导出产品价格和碳减排水平的均衡策略。并进行算例分析,探讨消费者环保意识和绿色制造商公平偏好行为对绿色供应链成员决策和效益的影响。研究结果表明:市场需求的不确定性增加有利于提高产品价格、产品碳减排水平以及双渠道供应链参与者的期望利润;消费者环保意识的提高有利于激励制造商提高节能减排技术;制造商公平偏好行为会致使其更加关注渠道间利润分配的公平性,导致供应链运作绩效降低。

In fuzzy demand market environment,considering manufacturer’s fairness preference behavior,a Stackelberg game model for dual-channel green supply chain composed of a manufacturer and a retailer is established.Then the equilibrium strategies of product price and carbon emission reduction level are derived.Finally,numerical examples are presented to explore the influence of consumer’s environmental awareness and green manufacturer’s fairness preference on the decisions and profits of green supply chain members.It is shown that:As the uncertainty of market demand increases,the product price,the product carbon emission reduction level and the expected profits of the dual-channel supply chain players increase.The higher consumer’s environmental awareness is conducive to encouraging the green manufacturer to improve energy conservation and emission reduction technology.The manufacturer’s fairness preference behavior will make them pay more attention to the fairness of profit distribution between channels,and lead to the decrease of supply chain operation performance.