符号学视野下抗疫纪录片的人民性文艺符码研究

Research on the People-oriented Literature and Art Code in Epidemic Response Documentaries from the Perspective of Semiotics

互联网时代的话语体系中,以人民为中心的文艺符码的创作面临能指的泛化和所指的窄化等困境。以“抗疫”为主题,选取富有影响力的纪录片作为研究对象,从符号学理论的角度出发,分析其对人民性文艺符码的重塑策略。解读抗疫纪录片对主流意识形态召唤的正项表达以及“刺点”设计,融入异项风格的对抗和翻转,探寻艺术作品与人民之间相互依存的关系,有利于厘清后疫情时代抗疫纪录片创作的价值引导趋势,众筹式抗疫纪录片、微抗疫纪录片或将成为书写人民性文艺符码的主流。

In the discourse system of the internet age, the creation of people-centered literature and art code is facing difficulties such as the generalization of signifier and the narrowing of signified. Taking epidemic response as the theme, this paper selects influential documentaries as research objects and analyzes their strategies for reshaping people-oriented literary and art codes from the perspective of semiotics. It is helpful to sort out the value guidance trend of the creation of epidemic response documentaries in the post-epidemic era to use semiotics to interpret the positive expression of the documentaries on mainstream ideology, employ the design of Punctum, integrate the confrontation and turning of heterogeneous styles, and explore the interdependent relationship between art works and the people. Epidemic response documentaries with gathered clips and micro-documentaries may become the mainstream of writing people-oriented art and literature codes.