后疫情时代下主流直播带货的挑战与机遇

Opportunities and Challenges of Mainstream Live Streaming Sales in the Post-Pandemic Era

2020年以来受到新冠疫情的影响,传统线下销售模式遭受巨大冲击,电商直播带货异军突起,主流媒体顺势涌入电商市场。努力实现经济效益与社会效益的统一,为我国经济的复苏提供了新思路,也是主流媒体社会责任担当的重要表现,同时也要警惕其潜在的风险与挑战。本文对主流直播带货成功的原因、风险挑战以及优化路径进行了分析。

Is affected by the outbreak of the new champions league since 2020,the traditional offline sales model suffer huge impact,electricity live with goods the meteoric rise of conveniently into electric dealer market,the mainstream media to achieve the unity of economic benefits and social benefits,which provides a new thinking for the recovery of the economy in our country,the important performance,is also the mainstream media social responsibility At the same time,we should be alert to its potential risks and challenges.This paper analyzes the reasons,risks and challenges for the success of mainstream live streaming and the optimization path.