工作过程系统化课程重构:“网络营销”课改与实践解耦

Course Reconstruction Based on Work Process Systematization:Course Reform and Practice Decoupling of Network Marketing Course

从工作过程系统化课程开发入手,重构“网络营销”课程内容,基于工作过程系统化原理对教学内容进行情境化解构,重点分析高职“网络营销”课程建设现状与改革的痛点,追溯高职“网络营销”课程内容体系的变迁,面对新的教学实践与新技术、新模式、新方法迅速迭代,以及网络营销岗位需求之间的矛盾的现实情况,提出基于工作过程系统化的“网络营销”课程改革与实践,并配套建设“网络营销”课程资源,进行教学组织与评估方式的改革。

Starting from the course development based on working process systematization,the content of Network Marketing course is reconstructed.The teaching content is deconstructed based on the principle of working process systematization.This paper mainly analyzes the current situation of the course construction of Network Marketing and the pain points of the reform,and traces the changes of the course content system of Network Marketing in higher vocational education.Facing the new teaching practice,the rapid iteration of new technology,new mode,and new methods,and the reality of the contradiction in the network marketing job demand,the course reform and practice of Network Marketing based on the principle of work process systematization is proposed,and the resources construction of Network Marketing course is conducted to carry out the reform in teaching organization and assessment methods.