全渠道环境中服装回收意愿的影响因素

Factors Influencing Apparel Recycling Intention in Omni-channel Environment

可持续发展与全渠道零售是服装行业的重要发展趋势。基于问卷调查收集数据,对全渠道环境中消费者冲动消费与服装回收项目参与意愿的影响因素开展研究。研究发现,渠道融合对冲动消费产生显著负向影响,对服装回收意愿有显著正向影响;高度物质主义的消费者冲动消费程度较高,而物质主义与旧衣回收意愿之间没有显著因果关系;环境态度较高的消费者会倾向于参与旧衣回收项目,但是环境态度和冲动消费没有明显的因果关系。

Sustainable and omni-channel development were two important trends in apparel industry.Based on the data collected from the questionnaire survey,the influence factors of impulsive consumption and apparel disposal recycling intention in omni-channel retailing environment were studied.The main findings were as follows:channel integration quality had a significant negative impact on impulsive consumption,and channel integration exerted significant positive effects on used apparel recycling intention.Materialism had a significant positive impact on impulsive consumption,but there was no significant relationship between materialism and the used apparel recycling intention.Environmental attitude exerted significant positive effects on used apparel recycling intention,but environmental attitude had no significant impact on impulsive consumption.