摘要
定制出版是一种聚焦于受众的个性化需求、以特定受众的特定需求为驱动的个性化出版模式。定制出版在编辑策划方面具有选题构思专门化、策划过程互动化等特点,形成了基于品牌定制、渠道定制、专业定制、技术融合的四种编辑策划模式。
Custom publishing is a personalized publishing model that focuses on the individual needs of the audiences and is driven by the specific needs of the specific audiences.In terms of editing and planning,custom publishing has the characteristics of specialized topic selections and interactive planning process,forming four editorial planning modes based on brand customization,channel customization,professional customization and technology integration.
作者
姚永春
吴咏红
Yao Yongchun;Wu Yonghong(School of Information Management,Wuhan University,Wuhan,430072)
出处
《出版科学》
CSSCI
北大核心
2021年第6期28-36,共9页
Publishing Journal
基金
国家社会科学基金项目“‘一带一路’背景下中国出版走出去的战略定位、市场布局与推进机制研究”(19BXW031)的系列成果之一。
关键词
定制出版
编辑策划
品牌定制
渠道定制
出版企业
Custom publishing
Editorial planning
Brand customization
Channel customization
Publishing enterprise
