基于长尾理论的出版个性化服务模式构建--以“时光流影”平台为例

Construction of Publishing Personalized Service Model Based on Long Tail Theory:Taking"Timeface"Platform as an Example

本文以"时光流影"自出版平台典型实践案例的切入,以"长尾理论"为依托,通过"时光流影"自出版平台的运营和设计原型的分析,刻画出当前阶段中国个性化出版服务的细分市场,并研究这种模式如何进行有效的商业运营和市场推广。

Based on the typical practical cases of"time face"self publishing platform and the“long tail theory”,this paper depicts the market segment of China's personalized publishing service at the current stage through the analysis of the operation and design prototype of"time flow shadow"self publishing platform,and studies how to carry out effective commercial operation and market promotion of this model.