高校意识形态话语权的实现方略

The Realization Strategy of Ideological Discourse Power in University

高校意识形态话语权是一种思想支配权,指主流意识形态成为高校的主导思想。衡量高校意识形态话语权的实现,应提升话语主体的公信力、话语内容的吸引力、话语主题的引导力和话语表达的传播力,并通过提升话语主体素养、落实立德树人根本任务、促进话语主题的守正创新、改进话语传播的方式与手段等路径予以优化。

The discourse power of college ideology is a kind of ideological control power,which means that mainstream ideology has become the dominant ideology of colleges and universities.To measure the realization of the discourse power of college ideology,it needs to be carried out from the dimensions of the credibility of the discourse subject,the attractiveness of the discourse content,the guiding force of the discourse theme,and the dissemination power of discourse expression.It can be optimized by improving the quality of the discourse subject,fulfilling the fundamental task of lide is to cultivate people,promoting the integrity and innovation of the discourse theme,and improving the ways and means of dissemination.