管理创新视角下的华为全球市场营销

Huawei's Global Marketing from the Perspective of Management Innovation

华为全球市场拓展,经历了由发展中国家到发达国家的历程,凸显其“农村包围城市”市场战略创新,5G技术等的技术领先,促进其全球竞争力的提升和卓越业绩的形成。其重要驱动力,源自基于以事实为基础的科学化管理和绩效管理创新。

Huawei's global market expansion has experienced the process from developing countries to developed countries,highlighting its market strategic innovation of"encircling cities from rural areas"and its technological leadership in 5G technology,so as to promote the improvement of its global competitiveness and the formation of excellent performance.Its important driving force comes from the fact-based scientific management and performance management innovation.