红色旅游中的沉浸感与旅游者社会主义核心价值观认同

On the Tourists’ Sense of Immersion in Red Tourism and Their Identification with Socialist Core Values

红色旅游是以爱国主义和革命传统精神为主题的旅游形式,是旅游者培育和践行社会主义核心价值观的重要载体。本文基于“沉浸理论”,从感知、情感、行为三个方面探讨了旅游者沉浸感与社会主义核心价值观认同之间的关系。在红色旅游过程中,通过以社会主义核心价值观引领红色旅游发展规划、关注旅游者个体差异、有效运用数字媒体技术、丰富红色旅游活动内容等,不断增强旅游者在红色旅游活动中的沉浸感,使社会主义核心价值观以喜闻乐见、积极参与的方式得到有效认同。

Red Tourism is a form of tourism themed by patriotism and revolutionary traditional spirit as well as an important carrier for tourists to cultivate and practice socialist core values.Based on the Flow Theory,this paper intends to reveal the relationship between tourists’immersion and their identification with socialist core values in terms of perception,emotion and behavior.In the process of Red Tourism,relevant strategies are to be taken by guiding the development planning of Red Tourism through the socialist core values,focusing on tourists’individual differences,effectively using digital media technology and enriching the Red Tourism activities,so as to increase tourists’sense of immersion in the activities and achieve their identification with the socialist core values in the way they are quite willing to participate in.