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移动游戏在线品牌社群参与动机研究

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摘要 引言根据《艾瑞咨询:2020年中国移动游戏行业研究报告》,中国移动游戏市场规模巨大且保持上升趋势,2019年市场收入规模约2091.6亿人民币,同比增长27.1%;移动游戏用户规模约6.6亿人,同比增长6.1%。游戏已经成为中国网民最普遍的娱乐方式之一。目前,中国的每一款移动游戏在发布前就会建立自己的在线玩家社群,用社群专属福利等吸引玩家加入社群。
作者 王晓旸
出处 《商业文化》 2021年第29期44-45,共2页 Business Culture
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