1Prahalad C K, Ramaswamy V. Co-creation Experiences: The Next Practice in Value Creation [ J]. Journal of Interactive Marketing, 2004, 18(3): 5-14.
2Payne A, Storbacka K, Frow P. Managing the Co-creation of Value [ J]. Journal of the Academy of Marketing Science, 2008, 36 (1): 83-96.
3Schau H J, Muniz J A, Arnould E J. How Brand Community Practices Create Value [J]. Journal of Marketing, 2009, 73(9) : 30 - 51.
4Payne A, Storbacka K, Frow P, Knox S. Co-creating Brands: Diagnosing and Designing the Relationship Experience [J]. Journal of Business Research, 2009, 62(3): 379-389.
5Auh S, Bell S J, McLeod C S, & Shih E. Co-production and Customer Loyalty in Financial Services [ J]. Journal of Retailing, 2007, 83(3): 359-370.
6Lusch R F, & Vargo S. Service-Dominant Logic: Continuing the Evolution [J]. Journal of the Academy of Marketing Science, 2008, 6(1): 1-10.
7Sicilia M, Palazon M. Brand Communities on the Internet: A Case Study of Coca-Cola's Spanish Virtual Community [ J]. Corporate Communications: An International Journal, 2008, 3 ( 13 ) : 255 - 270.
8Porter C E, Donthu N. Cultivating Trust and Harvesting Value in Virtual Communities [J]. Management Science, 2008, 54( 1 ) : 113 - 128.
9Zwass V. Co-creation: Toward a Taxonomy and an Integrated Research Perspective [ J]. International Journal of Electronic Commerce,2010, 15(1), pp. 11-48.
10Ross U. Speaking from Experience [J]. Leisure & Hospitality Business, 2002, 106(27) : 16.